Elizabeth Hedstrom Henlin
Analyst, Software Practice

Coverage and Focus Areas
SaaS, PaaS, IaaS, enterprise software, strategy, strategic acquisitions, customer satisfaction, market research surveys, market landscape, public cloud, private cloud, hybrid cloud, ERP, CRM, cloud computing, virtualization, x86 servers, mobility, appliances, industry and vertical trends, security

Role and Responsibilities
As an analyst in TBR’s Software Practice, Elizabeth Hedstrom Henlin tracks trends and provides strategic insight on vendor business models. Her current areas of focus include enterprise software and virtualization as well as business intelligence and analytics. Elizabeth is involved in numerous custom consulting projects for TBR clients in addition to new market ventures. She has been quoted in publications including InformationWeek, TheStreet.com, eWEEK and The Wall Street Journal.

Experience and Background
Prior to joining TBR, Elizabeth worked for EMC Corporation, where she specialized in alliance marketing, field enablement and competitive analysis. During her nearly four-year tenure, Elizabeth managed the relationship between EMC and VMware’s Alliance Marketing teams and served as part of EMC’s Backup Recovery Systems Division’s Competitive Intelligence team, for which she provided insights that accelerated time to close on active EMC sales field engagements. Prior to her time at EMC, Elizabeth worked in Washington, D.C., for more than five years, holding positions in business development, sales and marketing, and nonprofit advocacy.

Elizabeth holds an MBA in Marketing and Corporate Strategy from Boston College’s Carroll School of Management and a B.A. in Political Science from Wellesley College.