Geoff Woollacott
Engagement Manager/Senior Analyst,
Networking & Mobility Practice

Coverage and Focus Areas
Distribution channels, organizational analysis, competitive benchmarking, go-to-market strategy, cloud adoption, Customer Satisfaction (CSAT), Partner Satisfaction (PSAT), mobility, consulting services, systems integration, infrastructure outsourcing, applications outsourcing, business process outsourcing, support & maintenance, datacenter asset migration implications, survey design, blogs, whitepapers, webinars, online focus groups

Role and Responsibilities
Geoff Woollacott is an engagement manager/senior analyst in TBR’s Professional Services Practice, where he designs and manages multinational survey projects across diverse topics ranging from managed services providers and traditional distribution channel satisfaction and vision match studies to end customer buying profiles. He conducts in-depth interviews and analyses spanning the IT spectrum of services, server, storage, PC and mobile device vendors. Geoff’s areas of concentration also include channel business model evolution and the impact on traditional resellers and reseller channel programs, datacenter acquisition and migration patterns with a focus on how the ownership transformations impact traditional IT services provider business models, and emerging technologies such as social networking/multichannel marketing and their influence as disruptors to traditional IT business models.

Experience and Background
Prior to joining TBR, Geoff owned Renaissance Group (RGI), a boutique market research firm founded in 1991 serving blue-chip clients such as IBM, HP and EMC. RGI conducted ongoing competitor assessments of IT Vendor GTM Strategies, operational benchmarking studies, M&A support and distribution channel satisfaction studies. Early in his career, Geoff was an end user and reseller salesperson for Arrow Electronics and a marketing manager for Arrow Field Service, where he designed the company’s first Third Party Maintenance program before working at Technology Financial Services as the principal in charge of the company’s IT hardware vendor practice.

Geoff has been a columnist for Nashoba Publications and globalcomment.com.

Geoff received a cum laude degree in Economics and Government from Bowdoin College and spent a semester studying at the London School of Economics, where he completed a thesis on the complexities and legal challenges of European Economic Community Integration.