Juliana Beauvais
Primary Research Manager

Coverage and Focus Areas
Market research, customer satisfaction, benchmarking, custom primary research, market segmentation, purchase decisions, business needs, and market perceptions

Juliana Beauvais helps plan, design and implement primary research methodologies across TBR’s deliverables. She works directly with clients to understand their business challenges and helps facilitate the creation and execution of customized primary research projects. Juliana also supports market research for TBR’s Customer Satisfaction (CSAT) quarterly report and provides data analysis and reporting expertise for many of TBR’s custom projects.

Previous Experience and Background
Juliana’s bachelor’s degree in Systems & Information Engineering from the University of Virginia and background in computer science, technology and market research enable her to maximize the value of primary research efforts to provide actionable insights to TBR clients.

Prior to joining TBR, Juliana managed the Market Research & Analysis team at BNA, a Bloomberg subsidiary. Juliana and her team conducted market research studies on new products, mobile device usage, market sizing and competitive intelligence. Juliana started her career with the Corporate Executive Board (CEB), a consulting company serving CIOs and other IT professionals. She conducted secondary and primary research projects and worked on the central data team to develop data-driven products for CEB members.