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Lenovo Takes Storage Off The Desktop, But Remote Servers Need Not Apply
11.19.2008 | datastorageconnection.com
Technology Business Research (TBR), together with Lenovo, estimates that customers in North America typically spend about $120 a month to fully manage a PC1. This expense takes into account such things as deskside IT visits, call center support, and management costs. TBR and Lenovo further estimate that using the SMC solution can potentially reduce this expense to as low as $70 per PC, per month by reducing deskside and other IT costs. Based upon these estimates, SMC can potentially save up to $3,600 per PC over three years2.

Dell says it will trim even more jobs
11.12.2008 | Winston-Salem Journal
John Spooner, a senior analyst at Technology Business Research, said yesterday that he expects that the company "will rebalance its U.S. production by shifting more of its desktop assembly for direct customers to its plant near Winston-Salem."

TBR: Mobility, apps help drive Google growth
11.11.2008 | echannelline.com
TBR believes Google is well-positioned in the online advertising market due to its dominance in search advertising. In an economic downturn, search advertising is likely to fare better than display advertising because it is easier to build an ROI model around search advertising.

TBR: Lenovo must restructure
11.10.2008 | echannelline.com
TBR believes Lenovo is more vulnerable than its competitors to the global economic slowdown and it will continue to be challenged to grow and maintain profitability; however, the company has strengths that will help it emerge from the recession as a strong competitor.

1.3 million customers ditch Sprint Nextel in Q3
11.10.2008 | RCR Wireless
So where are they running to? Kate Price, analyst for Technology Business Research Inc., believes that — similar to T-Mobile USA Inc. — Sprint Nextel subscribers drifted to AT&T Mobility for the 3G iPhone.

“Unlike T-Mobile, Sprint has the required 3G network and high-end devices to support subscriber data usage, however the company still struggles with subscriber defections to alternate carriers,” she said.

Big 4 – 2 = Big 2: Sprint Nextel, T-Mobile USA falling behind larger rivals
11.10.2008 | RCR Wireless
“AT&T indicated it saw 1 million customers switch to AT&T due to the iPhone, and it appears many of those customers may have come from T-Mobile,” noted Kate Price, analyst at Technology Business Research. Price made similar comments in a research note regarding Sprint Nextel’s quarterly results.

Sprint Nextel lost $326 million in the third quarter
11.9.2008 | wirelessindustrynews.com
Analyst Kate Price, of Technology Business Research, said Hesse’s turnaround efforts are slowly beginning to work, but it could take years to complete.

“Sprint’s customer satisfaction and churn reduction efforts are showing signs of success. The sequential increase of 15 basis points in postpaid churn, which totaled 2.15 percent in the third quarter was largely expected due to seasonality, though Price notes the increase in churn was half that of historic third quarters, pointing to improvement. The company did reduce postpaid churn 15 basis points year-to-year, which demonstrates that Sprint is making some progress in churn reduction over time,” Price wrote in a report.

Sprint’s Hesse cites improvements the company is making
11.8.2008 | buzzaboutwireless.com
The company’s 50.5 million subscribers marks a low point Sprint last saw in early 2006, according to Kate Price, an analyst at Technology Business Research, or TBR.

“In addition to the company’s now-standard subscriber losses, TBR suspects a portion of the subscribers were drawn to AT&T by the 3G iPhone,” Price wrote in a report on Friday.

Price did note that Sprint’s efforts to improve customer satisfaction and limit defections are showing signs of success.

Sprint posts loss as 1.3 million customers leave
11.7.2008 | tdameritrade.com
"Their reputation for poor customer service is still lingering," said analyst Kate Price of Technology Business Research. "You would have thought subscriber losses wouldn't have been so high."

Losses, Churn Continue at Sprint in Q3
11.7.2008 | wirelessweek.com
Analyst Kate Price, of Technology Business Research, said Hesse’s turnaround efforts are beginning to work, but it could take years to complete. “Sprint’s customer satisfaction and churn reduction efforts are showing signs of success. The sequential increase of 15 basis points in postpaid churn, which totaled 2.15% in 3Q08, was largely expected due to seasonality, though TBR notes the increase in churn was half that of historic third quarters, pointing to improvement. The company did reduce postpaid churn 15 basis points year-to-year, which demonstrates the company is making some progress in churn reduction over time,” she wrote in a report today.

However, “TBR believes Sprint will continue to lose revenue at a rapid pace in upcoming quarters as the company attempts to control subscriber losses.”

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