11.9.2008 | wirelessindustrynews.com
Analyst Kate Price, of Technology Business Research, said Hesse’s turnaround efforts are slowly beginning to work, but it could take years to complete.
“Sprint’s customer satisfaction and churn reduction efforts are showing signs of success. The sequential increase of 15 basis points in postpaid churn, which totaled 2.15 percent in the third quarter was largely expected due to seasonality, though Price notes the increase in churn was half that of historic third quarters, pointing to improvement. The company did reduce postpaid churn 15 basis points year-to-year, which demonstrates that Sprint is making some progress in churn reduction over time,” Price wrote in a report.