CUSTOM AND PROJECT BASED CONSULTING

TBR’S custom/project consulting provides you with the ultimate level of service. Our process allows you to work either with our analysts and consultants or on your own, to develop and define requirements for custom market research and industry analyses. Normally, projects address specific areas such as product development, positioning, and in-depth technology impact analysis for any given information technology market sector.

Custom consulting jobs often require detailed methodologies pertaining to complex, large-scale end-user surveys with appropriate written analyses and modeling. Others may be straightforward technology white papers and presentations that provide competitive perspectives or help position a product within a market niche.

In every case, we work closely with you to understand the questions that need to be asked, develop the best methodologies to get the answers, implement the methodologies in a timely manner, and deliver the conclusions in formats best suited to your unique needs.

TBR's custom/project consulting relies heavily on primary research, interviewing:

	Customers/end users identifying consumer and business behavior and attitudes, satisfaction with suppliers and value-added resellers, prices paid versus perceived value.
	Channels/partners obtaining impressions of what customers want, and what suppliers deliver, relationships, satisfaction with suppliers, pricing and discount structures, costs of working with suppliers, costs of doing business.
	Suppliers/Competitors garnishing competitive intelligence, future directions and goals, perceptions of the marketplace.

Resulting in the delivery of both qualitative and quantitative information regarding key business areas and answering key questions:

Market Size:

	Who are customers buying from and how much?
	How many consumers/end users are using particular-specific services, products, and suppliers?
	Are consumers/end users substituting products/services as a result of pricing or other constraint/drivers?
	What prices are they paying?
	What discounts are they receiving?
	How loyal are they?
	What are their future intentions?

Competition (Competitive Intelligence):

	Who is making money and how much are they making?
	What is their go-to-market strategy?
	What assets, resources and/or partners are they leveraging to succeed?
	Which consumers/end users are using which services, products, and suppliers?
	What is preventing them making greater use of the choice available?
	Which consumers are paying more than they need to? And, do they know/care?
	How happy are end users with their current suppliers?
	What are the barriers to change?

New Directions:

	What would end users like to see change immediately or in the future?
	Are any changes needed to the market/area of investigation?
	Are any new policies/products/services or changes to existing policies/products/services needed?
	How could the market/service/area otherwise be improved?
	How might consumers/end users react to changes in the market?
	Who would use new products/services/suppliers?
	What might assist success of a new product or service and why might it not succeed?

Successes and Failures (Benchmarking, Best Practices, Case Studies):

	Has the policy/product/service had the intended impact on the market?
	How does the delivery of the product/service stack up against others?
	Which competitor is the best, which is the worst?
	Which competitor is the most innovative, which is the cheapest?
	Which vendor is the easiest to work with, which will the customer never buy from and why?
	How are others doing it, and how does your organization differ?

Top