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Below is TBR’s commentary on GE’s Minds and Machines Industrial Internet conference. Please feel free to use this content with TBR and analyst attributions. Contact John Spooner at +1 603.929.1166 or for additional commentary. GE’s Minds and Machines event was the coming out party for GE Digital, a new arm focused on delivering business outcomes on top of industrial-Internet-enabled GE and non-GE equipment an … Read more »

Stuart Williams

Despite furious revolution in customer engagement, CRM as an offering remains a tool designed to inform sales and business management about leads and the revenue pipeline. At an event held at Yankee Stadium in Bronx, N.Y., SAP executives announced a market shift, expanding its portfolio from core reporting (CRM) to enabling customer engagement. The new strategy is called Simplifying the Front Office, which stems from SAP’s customer engagement and commerce portfolio, cons … Read more »